Certified B Corp
Helping businesses build lasting value through responsible business.
Business Consultancy of the Year 2026
Named East Midlands winner at the My Local Awards on 1 September 2026, voted for by the businesses and people ActNow works with.
See the award listing (opens in a new tab)
Mission & Values
Building Stronger, More Resilient Businesses
ActNow Consulting helps businesses connect commercial success with responsible business. Rather than asking organisations to choose between profit and purpose, we help them understand how responsible business strengthens resilience, reduces risk, engages people and supports long-term commercial success. Through practical frameworks, trusted guidance and clear priorities, we turn that understanding into meaningful action.
"Responsible business isn't separate from commercial success. Increasingly, it's one of the smartest ways to achieve it."
— Alexina Cassidy, Founder
About ActNow
What is ActNow Consulting?
ActNow Consulting is a Business Resilience and B Corp Consultancy and a certified B Corp, set up in 2023 by Alexina Cassidy. Alexina is a commercially minded business strategist who uses responsible business to build more resilient organisations.
Most responsible business conversations begin with climate, carbon, ESG or compliance. Mine begin with business and what business leaders want to build.
Having spent ten years in investment banking, I understand the commercial realities business leaders face. That's why I don't ask organisations to choose between commercial success and responsible business. I help them see how responsible business strengthens commercial success.
Because businesses that thrive over the next decade won't simply be the ones generating the biggest profits today. They'll be the ones that build resilient organisations, earn lasting trust, attract great people and adapt to change.
Responsible business isn't separate from commercial success. Increasingly, it's one of the smartest ways to achieve it.
ActNow Consulting won the My Local Awards Business Consultancy of the Year 2026 for the East Midlands.
Alexina knows the standards inside out and helped us with the legal side too. She is a trusted adviser who truly cares about making a real impact. She has helped us reach our ESG goals. I highly recommend her.
Services
How Can We Help?
We help businesses build lasting value through responsible business.
B Corp Consultancy
We walk you through the B Impact Assessment step by step. From start to end, we are with you.
Explore B Corp consultancy
ESG & Sustainability
ESG and sustainability strategy, carbon literacy training, impact reviews and workshops for your team.
Explore ESG services
Business Resilience Framework
Think, Build, Thrive. A three-stage framework that turns responsible business into a stronger, more resilient organisation.
Explore the framework
Alexina gave CSX great guidance through the B Impact Assessment. I would urge any firm aiming for B Corp to speak with ActNow first.
