B-Corp Impact Hub
Using Business as a Force for Good
How ActNow is working to meet the B Corp v2 standard — walking the walk across all seven impact areas.
The New Standard
B Corp v2: Raising the Bar for Impact
B Lab has discontinued the former B Impact Assessment and introduced an updated version. V2 focuses on seven key impact areas covering the most important social and environmental issues facing people and the planet. Each one is checked by external auditors.
As of March 2026, businesses who want to certify must meet minimum requirements across all of these 7 key impact areas.
"The shift to the new B Lab Standards, coupled with a transition to third-party certification, is not just about adapting — it's about leading."
— Clay Brown, Co-Lead Executive, B Lab Global
7 / 7 Impact Areas Covered
ActNow doesn't just help clients get B Corp status — we hold ourselves to the same bar. Each area below shows real pledges, tracked through yearly Impact Reports.
Climate Action
We commit to take action to combat the climate crisis and its impacts. Carbon Literacy trained. Yearly climate giving. Climate Action Plan developed to work towards net zero. New low-energy website.
Environmental Stewardship
We consider the environmental effects of the things we buy. We check whether new clients or projects could harm the environment and take steps to reduce any risks.
Fair Work
We create positive workplace cultures throughout our collaborations. A sole trader does not need to meet this requirement.
Government Affairs & Collective Action
We take part in and organise collective action to advance social or environmental impacts. Better Business Act supporter, Northamptonshire B Local, People, Planet, Pint host.
Justice, Equity, Diversity & Inclusion
We commit publicly to JEDI principles. We contribute to just and equitable communities. Our website meets AAA criteria of the WCAG.
Human Rights
We treat people with dignity and respect their human rights. We follow the UN rules on Human Rights. Every client and project is checked against our values.
Governance & Purpose
We have set a clear goal to do real, positive good. We listen to our stakeholders and consider their interests in our decisions.
Let Alexina help you meet the B Corp v2 standard — from first check to full status.
Get in TouchB Corp JEDI Standards v2
Digital Inclusion: Independently Verified
B Corp JEDI requirements are that every B Corp must make its website accessible to all. Our site was checked by an external auditor against all three digital tests — and passed each one.
WCAG 2.2 Level AAA
Our company's website meets accessibility standards — going beyond the AA bar most businesses aim for. Zero issues found across all pages.
Pass — 0 issues foundInclusive Communications
All website content, images and links are open to all. Full alt-text on every image, clear heading order, and plain link text on all pages.
Pass — verified across all pagesService
Inclusivity
Our website has been tested for open access — clear font sizes, strong colour contrast, screen reader support and full keyboard use.
Pass — all checks clearedAnnual Report
See the Full Picture
Read our latest impact report to see real progress and clear results across all seven areas
Download 2023–2024 Impact Report
The economic challenges we're facing are urgent, and it's clear that the UK public expect more from the brands they shop from and the organisations they work for. B Corp Certification provides an opportunity for companies to measure and improve impact for all stakeholders, across all areas of their business.